Tuesday, 10 January 2017

The beauty of Chineks blog

A little over four years ago I asked a local social media consultant, who I quite accidentally met through LinkedIn, “Just exactly what do I need to do to get on board this train before it gets away?” She told me …
  1. Sign up for Twitter, Facebook, and LinkedIn and get active on all three
  2. Engage with others via comments on posts and articles
  3. Start a blog 
A what? While I may have heard this term mentioned in conversation, I honestly had no idea of what a blog was. I mean … no idea. Well, we talked about it and off I went. Having been married for over 30 years, I do know how to take direction. Looking back at this now, this might have been her best advice of all!
Like most writers, my blog is an integral part of my website and since I am no SEO guru, I count on the fresh content that it provides to enhance my placement in search. But, from the standpoint of social media marketing, your blog is so much more! You do not have to rely on search engines in order to be successful. In fact, your blog should be the central piece of your social media marketing ecosystem